Top 5 Beauty Retail Apps in Switzerland Q3 2021

In the third quarter of 2021, the top 5 beauty retail applications in Switzerland showcased varying performance metrics across downloads and active users. Here’s a detailed look at how these apps fared during this period, based on data from Sensor Tower.

Douglas – Parfüm & Kosmetik experienced a steady trend in weekly downloads, starting at 821 downloads at the end of June and fluctuating slightly to end the quarter at 759 downloads. The app had a consistent number of weekly active users, maintaining around 4.5K users throughout the quarter, with a slight increase towards the end of September.

RITUALS - Cosmetics saw a significant spike in weekly downloads mid-quarter, peaking at 920 downloads in the week of August 23. Weekly active users also showed a positive trend, increasing from 1.6K at the beginning of July to approximately 1.7K by the end of September.

Mein dm had a relatively consistent download rate throughout the quarter, with a noticeable peak of 503 downloads in mid-September. The app's weekly active users showed a gradual increase from 3K to a peak of 3.4K in mid-September, followed by a slight decline towards the end of the quarter.

The Body Shop Schweiz maintained a stable download rate, with weekly downloads fluctuating between 200 and 290 downloads. The app did not have data available for weekly active users.

Marionnaud Schweiz experienced a varied trend in downloads, reaching a peak of 311 downloads in mid-July, then stabilizing around 200 downloads towards the end of the quarter. Similar to The Body Shop Schweiz, this app also did not have data available for weekly active users.

For more detailed insights and data, visit Sensor Tower.